Unit One: (Sept/Oct) 

Marketing Basics, Consumer Behavior, & Sports & Entertainment: Connections and Contrasts

Unit Two: (Oct/Nov)

Sports Marketing, Sports Products, & Consumer Behavior

Unit Three: (Nov/Dec) 

Unit Four: (Jan/Feb)

Branding & Licensing, Sports Promotion, and Public Relations

Unit Five: (Feb/Mar)

Sports Marketing Plans & Careers

Unit Six: (Mar/Apr)

The Entertainment Market & Entertainment Products & Marketing

Unit Seven: (May/June)

Profit, Pricing, Economics, Revenue, & Risk and The Event Triangle